Manage daily tasks for all digital workstreams:

• CMS Management: manage site content, merchandising product listings, pricing, and promotions.

• Promotions & Campaign Management: plan and execute goal-aligned promotions.

• Developer Management: ensure timely site updates for optimal user experience.

• Performance Analysis: review site metrics to improve speed and engagement.

• Budget & Resource Allocation: optimize spend for maximum campaign ROI.

• Timeline & Deliverable Tracking: keep projects on schedule with resource coordination.

• Customer Segmentation: personalize marketing across channels to increase engagement.

• Social + Marketing: manage content creation and workstreams.

Plan and execute creative and development projects:

• Brand Strategy: oversee brand positioning, develop a strong value proposition, and ensure alignment with market and audience insights.

• Visual Design: lead the creative team and manage the design process, ensuring brand guidelines, web design, and all visual elements align with brand goals.

• Full-Cycle Product Management: manage launch projects seamlessly from initial planning stages through development and execution.

• Feature Development & Redesigns: Strategically plan and execute feature updates and redesigns with a focus on user experience.

• SEO Strategy Oversight: Guide SEO best practices and collaborate closely with specialists to maximize search visibility.

Hands-on guidance to enhance your current digital footprint or offer the foundational knowledge to build it from the ground up:

• Brand Strategy: targeted brand positioning, competitive and landscape analysis

• UX and Content Audits: Map user journeys and content flow to optimize navigation and boost conversion.

• Conversion Rate Optimization: Recommendations to boost conversions through CRO best practices.

• Data-Driven Optimization Plans: Insights-based plans to enhance engagement and ROI.

• Digital Go-to-Market Strategy: Tailored launch plans with a comprehensive checklist to ensure a successful debut.

• Platform + Vendor Recommendations: Select platforms and vendors to support scalable growth.