Client: Baboon

Scope: UX, design, web development

Designed and launched the premiere website for the eclectic travel company Baboon with their first signature product: the Go-Bag. Supplied with the whimsical branding from Sagmeister & Walsh, we wanted to challenge the common expectations of an ecommerce site and invite the same sense of adventure and exploration when one is traveling somewhere new. This entailed pushing the boundaries of a custom Shopify build, like incorporating horizontal text and hidden easter eggs like a snake game, while still maintaining a solid path to conversion.