I am an LA-born, Lisbon-based digital product expert with a speciality in taking trailblazing ecommerce brands to the next level in order to drive conversion.

With over a decade of experience, I have worn many hats— digital producer, product manager, and strategic consultant—working in-house at large corporations (Time Inc., Supreme), within creative agencies (Wondersauce, Verbal + Visual, Future Works), and as an independent contractor directly with brands. I have worked with “Big Brands,” where red tape and set processes are king, to helping early-stage startups where “process” isn’t a thing yet.

So I get it.

I understand what needs to be done on the outside to make your brand cool and pretty, but also how to navigate all of the complexities happening inside your business to make it happen; no matter the business’s size or ethos. And in an era where the likes of ChatGPT can generate timelines, I bring a strategic mindset to the sometimes overlooked  digital management role—focusing not just on what can be achieved, but on how to achieve it in the most impactful way.

My career has taken me around the globe—from LA, NYC and to a digital nomad lifestyle in places like Bali, Brazil, and Barcelona. My global experience not only showcases my ability to manage diverse teams across time zones but also my resilient and problem-solving mindset. Whether packing for the snow and the beach in a single carry-on or strategizing product merchandising with over 50 color and fabric variants, I consistently thinks outside of the box to craft creative solutions and achieve exceptional results.

Outside of work, I am a lifelong learner with a deep curiosity about the world. In 2024, I took a sabbatical to train in yoga and pilates, trek the Himalayas, and relocated full-time to Portugal. I continue to practice yoga daily and am learning Portuguese to further challenge and immerse myself.

If you’re looking for a strategic and impactful approach to elevate your business, I am the fun(!) and dynamic force ready to take your brand to the next level.