Client: SoulCycle x Equinox

Scope: UX, UI and Development Concepting

We teamed up with Equinox and SoulCycle to concept the digital platform showcasing their new at-home offerings: the SoulCycle bike, the Precision Run treadmill and the Platform X fitness app. Our goal was to unify the three distinct brands together as the trifecta of the best at-home fitness offering while still allowing for individual conversion and fulfillment funnels for each product.