Client: Equinox

Scope: Strategy, UX, UI, FE and BE development

We partnered with Equinox to redesign and re-platform their lifestyle and fitness editorial brand, Furthermore. We customized a robust CMS on Contentful and implemented a flexible system that both streamlined their editorial process and allowed them to create multi-functional content that would display across channels. Keeping their power users in mind, we created inventive ways to interact with content that made sense with their lifestyle and online habits, including a "Workout Mode" that allows users to view workout routines in a carousel format with set progression timers.