Client: Good Day Beverages

Scope: Naming, Brand Identity, Packaging, Art Direction, UX, UI, Development, GTM Strategy and Paid Media

We collaborated with the Good Day team to build and launch a premium, functional CBD Cold Brew and Tea beverages brand. Good Day is for the health-conscious customer who wants naturally sourced ingredients combined with physical and mental health benefits. We tied Good Day’s 3 signature products with an energy profile based on the time of day (morning > midday > night), to correlate with the function of the beverages (boost > balance > unwind). Leaning into the Good Day ethos of building healthy daily rituals, we specially designed a “7-Pack” mailer that allowed customers to order their flavor of choice for every day of the week. We carried the clean and simple branding to the website UX and design, highlighting the intention of each flavor profile and their natural ingredients to make it ultra clear and easy for our end consumer to fully understand the new product.