Client: Meritech Capital

Scope: visual identity, UX, UI, web and custom graph app development

Meritech is a Silicon Valley-based venture capital firm, investing in growth stage tech entrepreneurs, yet still maintaining independent ownership and a small, core team which is not common in the space. We partnered with Meritech on refreshing their brand and redesigning the website which included a custom app build for their interactive data-driven charts. A foundational goal for our work was to present Meritech at the same caliber as well-known venture capital titans balanced with communicating their differentiating mission as entrepreneur-first. This included an immerse homepage experience to celebrate their clients as as well as a sophisticated custom app that dynamically renders complex industry data in a user friendly way on both mobile and desktop.