Client: Vitamin A Swimwear

Scope: Strategy, Art Direction, UX, UI and Development

Vitamin A is a Laguna Beach borne and bred women-owned swimwear brand. We custom designed and developed an elegant and simple website on Shopify to pay homage to the brand’s cool, California vibe and seamlessly tied in storytelling at every touch point of the shopping experience. This included providing art direction for updating photography to include an inclusive and realistic depiction of body types, restructuring PLP’s to be focused on fit first and letting the PDP’s drill down to show the breadth of fabric options and their sustainability metrics. While the website is robust with wayfinding, personalization and a complex BE, we most importantly kept our FE in line with their effortless brand ethos, exemplifying a clear design and story will attract the right customers.